The Science of Alkaline Water

Learn how pH, ORP and modern ionization technology create the Holy Elixir difference.

Alkaline water isn't just a trend—it's backed by decades of research into hydration, cellular health, and mineral balance. Here, we break down the science behind pH levels, oxidation-reduction potential (ORP), and the ionization process that makes Holy Elixir unique.

Understanding pH

The pH scale measures how acidic or basic a substance is. It ranges from 0 (very acidic) to 14 (very alkaline), with 7 considered neutral. Pure water has a neutral pH of 7, while tap water typically ranges between 6.5 and 8.5. Alkaline water is water with a pH above 7, typically in the 8.5–9.5 range.

In short: pH measures acidity. Our products are formulated for a crisp, refreshing alkaline profile in the pH 8.5–9.5 range.

A higher pH indicates lower acidity, while a lower pH indicates greater acidity.
Our products maintain a safe and refreshing pH of 8.5–9.5.
Balanced body fluids: blood pH remains slightly alkaline (7.35–7.45), regulated by your kidneys and lungs.

Oxidation–Reduction Potential (ORP)

ORP quantifies the tendency of a solution to either release or accept electrons. Positive ORP values (e.g., +200 to +400 mV) indicate oxidising liquids like tap water, which can promote oxidative stress. Negative ORP values, typically below −350 mV, reflect antioxidant‑rich solutions that can donate electrons to neutralise free radicals.

Healthy physiological fluids exhibit negative ORP, supporting a reductive internal environment.

Holy Elixir products deliver negative ORP water to counteract everyday oxidative stress and support cellular health.

The actual antioxidant activity depends on dissolved hydrogen and mineral composition; our research‑driven process ensures optimal efficacy.

Ionization & Filtration

Our cutting‑edge water ionizers use electrolysis to separate water into acidic and alkaline streams. Through multiple titanium‑platinum plates and a precision flow control system, the device produces water with adjustable pH and negative ORP, while multi‑stage filters remove contaminants and preserve beneficial minerals.

Electrolysis splits water molecules into acidic and alkaline fractions.

Multiple plates generate higher negative ORP and stable pH levels.

Self‑cleaning mechanisms prevent scale buildup and extend product life.

Research & Evidence

Hydration & Blood Flow

A randomised controlled trial demonstrated that high‑pH alkaline water reduced blood viscosity by 6.30% after exercise, compared to 3.36% with standard purified water. Lower viscosity improves blood flow, aiding nutrient and oxygen delivery during recovery.

Metabolic & Cellular Health

Laboratory studies reveal that alkaline ionized water may reduce blood glucose, cholesterol and triglyceride levels and protect pancreatic beta cells. Although these findings are promising, they largely come from animal models and require more research before drawing firm conclusions.

Digestive & Reflux Relief

In a clinical trial, alkaline water combined with a Mediterranean diet performed as well as proton pump inhibitors in relieving acid reflux, suggesting that dietary changes and alkaline hydration may offer a safer alternative to long‑term medication.

Bone & Mineral Support

Studies involving postmenopausal individuals have found that alkaline water, when paired with standard osteoporosis therapies, may improve bone mineral density. Mineral-rich alkaline water provides calcium and magnesium carbonate, key building blocks for bone formation.

Note: While these studies highlight potential benefits, larger and longer‑term trials are needed to fully understand the impact of alkaline water on human health. Holy Elixir follows a science‑driven approach grounded in evidence and safety.

Water & Your Body

Water makes up roughly 60 percent of an adult’s body mass; it plays vital roles in almost every physiological system. Key organs such as the brain and heart are about 73 percent water, the lungs about 83 percent, muscles and kidneys about 79 percent, and even bones are 31 percent water. Staying hydrated helps regulate temperature, transport nutrients, remove waste and maintain overall health.

Regulates body temperature through sweating and respiration.

Transports nutrients and oxygen to cells and removes waste.

Supports digestion and detoxification.

Lubricates joints and protects sensitive tissues.

Enhances brain function and mood.

Boosts physical performance and recovery.

Promotes healthy skin and reduces risk of illness.

General guidelines suggest that women drink about 2.7 litres (around 9 cups) and men about 3.7 litres (around 13 cups) of fluid per day. Actual needs vary based on activity, climate and health, so listen to your body and look for signs of thirst or dark urine.